About Us
Loog.ai exists to simplify logistics using artificial intelligence, because we believe that smart decisions free people to focus on what truly matters.
We fight every day against
Our Values
Faith that guides, family that sustains
We decide with purpose, we grow with balance.
We own it
If you saw the problem, it's your problem.
Speed with responsibility
Better done today than perfect never.
Data > opinion
Disagree? Show the numbers.
Candid talk, low ego
Disagreeing is a sign of respect.
Customer at the center, always
If it doesn't create value for the customer, we question it.
Since 2014
The story of Loog.ai
Born from a real problem and never stopped evolving.
The origin of the problem
The story of Loog doesn't start in 2025. It starts in 2014, when Bruno Gregório is invited by Humberto Carneiro and Luciano Penha to lead the Polifrete product within the Policard group, to drive traction for the electronic freight card in the market. We built a freight marketplace with over 2,000 autonomous drivers, connecting them with carriers.
The turning point
The focus shifts from drivers and carriers to the source: shippers. At Algar Agro, a digital contracting model is born, generating R$ 8 million in savings in 7 months.
Acceleration
Selected alongside 20 other startups from Minas Gerais for an acceleration program at Stanford University in San Francisco, the company undergoes a profound shift in vision, moving from local solutions to building a scalable model.
End of a cycle
Polifrete, then part of the Policard Group, enters a new chapter after the group is sold to the French multinational Up Brasil.
The buyback
With the new controllers' decision not to prioritize logistics products in Brazil, Gregório negotiates the buyback of 100% of the freight card operation, creating a rare opportunity for reconstruction.
From card to Pix
The strategic shift becomes clear. The future wasn't in cards, but in payment without intermediaries. With the launch of Pix in Brazil, freight payments become 100% digital.
The right question
A new reflection emerges. Paying for freight was no longer enough. It was necessary to know whether the amount paid was correct. The first studies on the use of artificial intelligence for pricing and future projection of logistics costs begin.
Freight prediction
With support from the Government of Minas Gerais via FAPEMIG, development begins on the first freight cost prediction model, launched in 2024 with an agribusiness multinational.
Digital scale
The operation surpasses R$ 500 million in freight payments made digitally, connecting shippers, carriers, and drivers in a single financial ecosystem.
Loog.ai is born
After years applying artificial intelligence to logistics, Loog.ai emerges. With the entry of Rugles Taziri as co-founder, the AI Agents are born — digital collaborators capable of analyzing, negotiating, monitoring, and executing logistics operations. A new chapter begins. Simplifying Latin America's freight chain with artificial intelligence.
The Intelligent Ecosystem
The name Loog carries the meaning of infinite connection — the two "O"s represent a continuous cycle where data, decisions, people, and operations are always connected.
Integrated logistics
From fragmented to fluid
From
To
The complete freight journey
For shippers, carriers, and drivers — focused on cost reduction and performance improvement.
Loog Methodology
The 3 Ps of AI applied to logistics
An approach that transforms logistics operations from reactive to intelligent.
Precise
It all starts with precision. Reliable data, structured information, secure storage. Without precise data, there is no intelligence — only automation of errors.
Predictive
With precise data, logistics stops being reactive. Anticipate freight behavior, future costs, and operational risks with 30, 60, 90, or 120-day projections.
Proactive
AI goes beyond analysis and starts acting: it identifies risks, flags deviations, anticipates problems, and alerts about margin losses before they happen.
At Loog, we structure training, courses, and hands-on implementation so our clients can apply the 3 Ps in their daily operations. The goal: to transform logistics into a strategic area guided by intelligence — not by urgency.
Presence and Connection
Connected to the most relevant innovation hubs in Brazil.
Uberlândia, MG
Headquarters
We actively participate in the local innovation ecosystem through strategic partnerships with UFU, ACIUB, and UberHub, strengthening technology, entrepreneurship, and regional development.
São Paulo, SP
Cubo Itaú
Based at Cubo Itaú, one of the leading innovation hubs in Latin America, directly connected to the country's main business and technology center.
Strategic partnerships
Where we are
Uberlândia, MG
Rua Dom Almir Marquês Ferreira, 44
Morada da Colina
Uberlândia, MG - 38411-170
São Paulo, SP
Alameda Vicente Pinzon, 54
Vila Olímpia
São Paulo, SP - 04547-130